About

Johan Strydom is an Actuary turned entrepreneur.  He became involved in the Wagyu industry in South Africa after identifying it as a potential disrupter in the beef industry in Africa and beyond.  His aim is to increase the overall quality of beef in the market by using predictive analytics and expert veterinarians to identify the best genetics and making it available to the average beef farmer.

Many farmers believe the Wagyu industry is for elite farmers, but  he believes every beef farmer can be a “Wagyu farmer” if they can have access to quality Wagyu bulls.  By cross breeding with a quality Wagyu bull which genetically passes on his meat marbling qualities to his progeny, the average farmer immediately increases his meat quality to a premium level in the meat market.  Johan’s mission is to identify these bulls and make them available to the average farmer though his “Rent a Wagyu” scheme  and other breeding partnerships.

Prime Wagyu is a registered trademark of Strydom Prime Genetics (Pty) Ltd


Johan Strydom is a Fellow of the Institute of Actuaries and have successfully created and launched disruptive insurance products in the UK by identifying new technologies such as Telematics and is currently pioneering insurance products for the “connected car”.  In 2013 he was nominated for the “General Insurance Actuary of the Year” award in the UK.  He lives and operates between the UK and South Africa making the most of the great lifestyles both countries has to offer.